Provided you bought one of the adjustable ones I would unbolt and remove one of the front towing eyes and bolt your tow strap in its place. Non-adjustable type won't be long enough for this.
Obviously the strap will dangle on the floor so you can do like I have and drill a couple of holes in the bottom of your front lip and make a loop with zipties to feed the strap through. Or you could put a velcro stricker on the underside of the lip with a sown on bit on the strap.